The 40th Tokyo Motor Show 2007

Theme & Outline

Based on the three keywords of "Environment", "Safety" and "Comfort", Bosch aims to communicate to visitors at the Tokyo Motor Show 2007 that it is a company that "Improves the quality of people's lives using revolutionary and beneficial solutions".

In order to enable members of the public to feel a closer affinity to Bosch products, we will be using movies, an ESC simulator, a diesel demo engine and displays of actual vehicles. By providing hands-on experiences, these displays will help visitors to develop a deep interest in a way that is easy to understand.

Press Briefing