Corporate Slogan "Invented for life"

The corporate slogan "Invented for life" is placed below the combination of the "Bosch anker" symbol (the armature within a circle) and the "Bosch" 5-letter logotype.

The slogan stands for technological leadership (innovative strength), the quality of our work, and the benefit of our products.

The slogan "Invented for life" has a double meaning. On the one hand, it expresses the core expertise (quality, reliability, innovation) of the Bosch brand; on the other hand, it emphasizes that Bosch technologies improve the quality of life, and thus make a valuable contribution to people, society and environmental sustainability.