Bangkok – Bosch recently continued its partnership for the third year with GLOBAL NCAP and its "Stop the Crash" campaign by showcasing its life-saving vehicle technologies including the Anti-lock Braking System (ABS) for motorcycles and the Electronic Stability Control (ESC) for passenger cars at Pathumthani Speed Way.

This initiative is part of the United Nation Decade of Action for Road Safety's goal of reducing 50 percent of the worldwide road-traffic deaths by 2020.

At the event, Bosch provided a live demonstration of its ABS anti-lock braking system in motorcycles and demonstrated its proprietary ESC simulator for passenger cars.

Demand for enhanced riding safety is growing in emerging markets, notably in Thailand with a death rate of 36.2 per 100,000 populations that was recorded in 2015. Thailand has the highest road traffic fatalities in ASEAN with more than 75 percent of road accidents involves motorcyclists. In Thailand during the 2017 Songkran festival period, there were 3,690 accidents, an increase of 7 percent compared to 2016.

Joseph Hong, managing director of Bosch in Thailand commented, "As a strong advocate of road safety and with considerable global resources devoted to developing crash-saving technologies, we stand ready to support all efforts to improve vehicle safety and save lives in Thailand. We welcome the Thai government's increased focus on road safety initiatives and hope to see in Thailand an increasing alignment with other countries in ensuring that active safety system technologies are installed in all vehicles for both domestic and foreign markets."

Anti-lock Braking System (ABS) for motorcycles

In 1978, ABS Anti-lock braking system from Bosch became the world's first series in production. This initiative created the global foundation for all active safety systems in motor vehicles. The system prevents the wheels from locking, meaning that the vehicle remains stable even when braking hard, and the driver can take accident preventive action. With its electronic control, the system developed by Bosch was the first solution to be efficient and reliable enough to be used in passenger cars as well as motorcycles. In Europe, the U.S., and Japan, ABS is now a standard feature in vehicles.

Since 1995, Bosch has manufactured more than two million motorcycle ABS units. Bosch's latest ABS 10 is a variant that is designed specifically to meet the requirements of emerging markets. With its smaller and lighter design, this system is easier for manufacturers to integrate into small two-wheelers.

"The advanced Bosch technology with a proven track record to further improve road safety is well accepted and already available in Thailand," added Mr. Hong. "We do hope that along with an increasing number of countries including within ASEAN, Thailand also recognizes the increasing importance of adopting safety technologies such as ESC and ABS as a standard that can contribute significantly to improving road safety." concluded Mr. Hong.

Electronic Stability Control (ESC) is becoming the new global safety standard

Bosch started its world's first production of Electronic Stability Control (ESC) in 1995 and has since made significant improvements to existing active safety systems as well as brought the price of this crucial safety system down, making them affordable even for installation in vehicles available in Thailand.

With ESC, intelligent sensors will check 25 times per second whether a driver's steering input matches the vehicle's actual direction of travel. If the system detects discrepancy and identifies that the vehicle is likely to become unstable, ESC intervenes by reducing the engine torque in order to restore stability. If necessary, brakes to individual wheels are applied should the system sense that the vehicle is still in danger. ESC also incorporates Anti-lock Braking System (ABS) and traction control.

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