Yokohama (Japan) - Bosch Corporation, the Japanese subsidiary of Robert Bosch GmbH, a leading global supplier of technology and services, launches the third instalment of its corporate brand video series, under the theme of "Discover More, Discover Bosch," on its official website and social media accounts on March 27, 2026.

The corporate brand video features actor Yuki Morinaga in the role of an engineer working at Bosch. Bosch releases two video episodes, "Discover More, Discover Bosch: Your Trusted Partner" and "Discover More, Discover Bosch: Responding to Feedback," that highlights the journey of an engineer who, several years after joining the company, has advanced his career to become a Technical Project Leader. The episodes portray how the engineer collaborates with junior engineers in automotive development and discovers a strong sense of purpose and fulfilment working at Bosch.

The corporate brand video, "Discover More, Discover Bosch," is a series depicting the growth of the engineer in the mobility industry, played by Yuki Morinaga. In the first video released in 2023, he portrayed an engineer who becomes increasingly interested in changing careers. In the second instalment released in 2025, he continued the role, playing the young engineer three months after joining Bosch.

In the third video instalment, the story highlights an engineer who has been promoted to Technical Project Leader and is now engaged with cutting‑edge technologies such as ADAS (Advanced Driver Assistance Systems) and steer‑by‑wire system, which controls tire steering through electronic signals. The video portrays the engineer's dedication as he advances his work within a truly global environment. The video was filmed at the corporate headquarters, where Yuki Morinaga gives a compelling performance as a Bosch engineer working hard with his team to meet customers' requirements in the actual office environment and R&D facilities.

[Overview]
Release date: Friday, March 27, 2026
Released via: Bosch's official website and social media
• Official website: https://www.boschjapan-brandtopics.jp/gettoknow3/
• YouTube: https://www.youtube.com/@BoschJp
• Facebook: https://www.facebook.com/bosch.co.jp
• X: https://twitter.com/BoschJapan
• LinkedIn: https://www.linkedin.com/company/bosch-japan/

"Discover More, Discover Bosch: Your Trusted Partner"
• 15-second version: https://youtu.be/bL3XKl3hqUY
• 30-second version: https://youtu.be/-6ui8UqmnhM

Story board

Mr. Morinaga: Are we meeting the sensor requirements?

Junior engineer: Safety's good.

Mr. Morinaga: ADAS is technology that reliably supports safe driving.

Mr. Morinaga: It's your trusted partner on the road.

Junior engineer: Wait! Don't you have to go test driving?

Mr. Morinaga: You are trusted partner!

Mr. Morinaga: We are here connecting people, cars, and data for the better outcome.

Get to know us more, Bosch.

"Discover More, Discover Bosch: Responding to Feedback"
• 15-second version: https://youtu.be/ntQvf3ZsfLw
• 30-second version: https://youtu.be/UDX0FE7eckU

Story board

Mr. Morinaga: This spec is pretty bold. Is it based on customer feedback?

Junior engineer: They said since steer-by-wire directly impacts the driver's feel, they'd like it to feel more natural.

Mr. Morinaga: Not just vehicle feedback — let's make sure we're responding to customer feedback as well

Junior engineer: Yes, I'm excited for the test run.

Mr. Morinaga: Exactly.

Junior engineer: I'll reach out to the overseas team!

Mr. Morinaga: Here, you take the wheel of what you want to pursue.

Get to know us more, Bosch.

Yuki Morinaga
Date of birth: June 29, 1996
Place of birth: Osaka Prefecture

In 2007, Morinaga began his career as a child actor and won the Newcomer Award of the 3rd Osaka Cinema Festival for Hideyuki Hirayama's "Talk, Talk, Talk (Shaberedomo Shaberedomo)". His recent works include the television dramas "Zettai Reido - Mizen Hanzai Sennyu Sosa" "Alice in Borderland" "The Third Finger Offered to a King" "Chihayafuru -Meguri-", and "Here's the Reserve Self-Defense Hero?!" His major film appearances include the "Chihayafuru" series, "Chiisana Koi no Uta" "Ichiko," and "Black Showman."

Contact persons for press inquiries:
Furuichi, Johdoji
Tel：045-605-3010